Artificial Intelligence in Marketing - a data protection perspective


Artificial Intelligence in Marketing - a data protection perspective

Information Security Data Protection and Privacy

What problem does this training solve?

The increasing use of Artificial Intelligence (AI) in marketing brings new challenges related to ensuring data protection and compliance with privacy regulations, such as GDPR and CCPA. The "Artificial Intelligence in Marketing - a Data Protection Perspective" training aims to equip participants with the knowledge and skills required to harness the potential of AI in marketing while maintaining a strong focus on data protection and compliance. By providing a comprehensive understanding of privacy engineering principles, methodologies, and practical applications specific to AI-powered marketing, this training enables marketing professionals and data analysts to confidently address potential privacy risks and create marketing strategies that meet regulatory requirements and build user trust.

  • Marketing professionals looking to enhance their knowledge of data protection best practices and techniques for AI-powered marketing.
  • Data analysts and consultants interested in understanding privacy considerations specific to AI-driven marketing.
  • IT professionals responsible for ensuring compliance with data protection regulations in AI-powered marketing solutions.
  • Privacy analysts and consultants seeking to expand their knowledge of AI in marketing and its impact on data protection.
  • Compliance officers and legal professionals aiming to ensure AI-driven marketing activities adhere to data protection requirements.
  • Project managers and team leads overseeing marketing projects with a focus on AI and data protection.
  • Any individual interested in learning about data protection and privacy considerations in AI-powered marketing strategies.


  • 🤖 Introduction to AI in marketing and its impact on data protection
  • 🌐 Overview of key data protection regulations (e.g., GDPR, CCPA) and their implications for AI-powered marketing
  • 🔐 Privacy engineering principles and methodologies for AI in marketing
  • 🔏 Privacy by Design and Privacy by Default in AI-powered marketing solutions
  • 🕵️ Data minimization and pseudonymization techniques for AI in marketing
  • ✅ Managing user consent and data subject rights in AI-powered marketing activities
  • 🛡️ Privacy-enhancing technologies (PETs) for AI-driven marketing solutions
  • 📚 Case studies: Real-world examples of implementing data protection in AI-powered marketing
  • 💡 Best practices for ensuring data protection and compliance in AI-driven marketing strategies
  • ❓ Q&A and wrap-up session


Available as on-line course
This training is available as live on-line course
Available as Video on Demand
30 lipca 2019 22:36
Target groups

Relevant services

Relevant training sessions

Recent blog entries