TrainingData Protection (GDPR)AI Act

Artificial Intelligence in Marketing - a data protection perspective

Run AI-driven marketing campaigns that respect GDPR — from profiling and automated targeting to consent management and data minimization.

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About This Course

The increasing use of Artificial Intelligence in marketing brings new challenges related to ensuring data protection and compliance with privacy regulations such as GDPR. This course equips marketing professionals and data analysts with the knowledge and skills required to harness the potential of AI in marketing while maintaining a strong focus on data protection. Participants learn to confidently address potential privacy risks around profiling, automated targeting, and personalisation engines, and to create marketing strategies that meet regulatory requirements and build customer trust.

What You Will Learn

  • Identify privacy risks in AI-driven profiling, targeting, and personalisation
  • Implement GDPR-compliant consent management for marketing activities
  • Apply data minimisation and anonymisation techniques to marketing analytics
  • Conduct legitimate interest assessments for AI-powered campaigns
  • Manage vendor relationships and data sharing agreements for marketing tools

Prerequisites

  • Working knowledge of digital marketing or marketing analytics
  • Basic awareness of GDPR consent requirements
  • No technical AI or data science background required
Course programme

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  1. AI-Powered Marketing Overview · 40 min
    Profiling, automated targeting, and personalisation engines. Data flows and privacy risks in marketing automation.

  2. Consent and Legal Basis · 50 min
    GDPR consent requirements for marketing. Managing preferences, granular opt-in, and legitimate interest assessments.

  3. Data Minimisation and Anonymisation · 40 min
    Techniques for reducing personal data exposure in marketing analytics. Aggregation, pseudonymisation, and synthetic data.

  4. Compliant Campaign Operations · 30 min
    Vendor management, data sharing agreements, and audit practices for AI-driven marketing. Q&A session.

Who should attend

Built around your role.

  • Compliance and Legal Officers focusing on GDPR readiness and risk management

  • Teams building products in regulated industries or processing sensitive data

  • Data Protection Officers and Privacy Specialists leading data governance efforts

  • Executives and Business Owners interested in strategic security and compliance maturity

  • Security awareness or compliance training coordinators

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Artificial Intelligence in Marketing - a data protection perspective

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